When exactly do batches arrive?
Every Monday, in a shared folder we set up for you. Your first batch arrives the Monday after we receive your brief, as long as the brief reaches us by the Wednesday before.
What's the difference between a concept and a hook?
A concept is a brand-new ad with its own angle, script and creator or visual. A hook variation keeps the ad but swaps the first 3 seconds, which is where most ads win or lose. Each hook variation is a separate ad you can test.
Why are you billed every 4 weeks instead of monthly?
Because you get exactly 4 Monday batches each cycle, every cycle. No months where a batch is missing or counted twice.
Are the creators in UGC ads real people?
No. They are AI-generated creators and voices, which is why we can make many variations fast and without creator fees, shipping or reshoots. They are made to look and sound natural on social feeds.
Do I need to get on a call?
No. Everything happens by email: your brief, angle approvals, feedback and questions. If you ever want a call, just ask, but you will never need one.
What if I don't like an ad?
Each concept includes 2 revision rounds. Most changes are done within 2 business days, and revisions never count against your batch.
Which platforms are the ads made for?
Meta (Facebook and Instagram), TikTok, YouTube Shorts, Snapchat and Pinterest. Every video comes in 9:16, 4:5 and 1:1.
Do I own the ads?
Yes. You get full commercial rights to every ad we deliver, including after you cancel.
Can I pause, switch or cancel?
Yes. Email us before your next cycle starts and the change applies from that cycle. There are no contracts.